The Full PRIMALS Range
PRIMALS rebuilds the everyday products you use without thinking. Natural materials, honest engineering, nothing synthetic where it doesn't belong.
Natural Materials Only · Free Shipping On All Orders
Who We Are
Every “health” product in the bathroom turned out to be made of the thing we were trying to avoid.
Nylon bristles on a plastic head, bonded with adhesive, driven by a motor nobody thought to shield — and we put it in our mouths twice a day, every day, for life. The brands that dominate the category have not changed that design in decades.
So PRIMALS started building the alternative. Natural bristles on real bamboo. Glue-free attachment. A motor engineered for a low electromagnetic field.
Boar and horse bristle, bamboo, and nothing synthetic touching your mouth. If we can't make a part from a natural material, we say so.
62,000 VPM, five modes, a year of battery per charge, IPX7 sealing. Going natural should not mean giving up performance.
Real specs, sourced claims, and a human replying to your email the same day. No mystery ingredients and no invented science.
Why We Bothered
Three things the mainstream brands never put on the box. They are the reason this brand exists.
That is the scale researchers associate with plastic-bristled brushing. Nylon filaments abrade fastest under exactly the sonic vibration that makes an electric brush work well.
Figure drawn from published microplastics research on plastic oral-care products.Twice a day, an inch from your face. A conventional electric brush gives off a measurable electromagnetic field the whole time it runs. PRIMALS engineered its motor to run at a fraction of that field.
Based on third-party EMF measurements of conventional electric toothbrush motors.BPA, phthalates, and PFAS turn up in nylon brush heads, and most replacement heads bond their tufts with adhesive. Ours uses natural bristle and a glue-free mechanism.
Refers to materials commonly used in conventional nylon brush heads.Side By Side
Same job, rebuilt from the materials up.
The Range
One routine at a time, swapped for something made properly.
The flagship. 62,000 VPM sonic power behind natural bristles.
The softest brush we make. Real horse hair on single-piece bamboo.
Organic cotton, cut like a classic boxer. Three pairs to a pack.
Fine merino wool, cut as an everyday boxer brief.
Covered
If the handle, dock, or motor fails through a manufacturing defect within two years, we replace it. No ticket queues, no bot loops — email us and a person answers the same day.
Stay In The Loop
Boar or horse? How often to swap? We'll send the one-page guide, plus early access when new bundles and colours drop.
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